Julius Guis, founder of the branding studio ʻĀina, had been working on his theory of branding for seven years. In 2020, he was ready to launch it publicly for the first time. He contact me to help put it into words. Working with his design team I created the Identity Built Branding manifesto, outlining his philosophy of the industry and his unique approach to building brands.​

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You can download the full manifesto, or explore selections below.

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