2020 saw the number of mass shootings in the US decrease for the first time in over a decade. It shouldn't take a deadly pandemic to save lives.

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This piece was a labor of love. We sourced hours of footage online during Covid, wrote endless scripts, and I jumped in Premiere to edit the first few cuts myself to help get organizations involved. When we finally partnered with Change the Ref, everything came together. We worked with a Parkland survivor to get the story right and bring the message home. We need gun reform in this country now. It shouldn't take a deadly pandemic to save lives.

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Awards: 

Cannes Lion: Shortlist, Health Awareness / Clios: Bronze, Film, Public Service / One Show: Silver Pencil, Film, Long Form / One Show: ︎︎︎ Merit, Film, Wellness / One Show: Merit, Film, < 50k Budget / LIA: Silver, Film, Zeitgeist / LIA: Bronze, Public Service / LIA: Finalist x2, Film, Social Awareness / LIA: Finalist x2, Film, Remote Production

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Press:

Forbes / CNN / Adweek / Ads of The World / Muse by Clio / Best Ads on TV / Print Mag / Adforum / Great Campaigns / Little Black Book / Smart Brief / Reel360 / The Stable / Bandt / Media Post

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Role: Sr. Copywriter CDs: Ricardo Franco + Angelo Maia   Sr. AD: Grace Donahue 

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