Primrose
schools
FIlms
Created a new visual and brand identity for Primrose Schools as part of a teacher recruitment campaign. Elevated their previous assets and provided a photo and video library of cohesive, engaging content.
Agency: Ogilvy
Art Director: Amera Lulu
Creative Director: Debra Fried
Director: Joe Turner Lin
Production: Hogarth, Jon Gaynes
Manifesto film
As part of a Creative Platform rebrand, I led the team in creating this manifesto film to set the emotional tone for the new direction.
Copywriter & Creative Director: Debra Fried
Co-editing: Amera Lulu
Campaign to recruit teachers and highlight the warmth, rigor, and support that Primrose offers.
Agency: Ogilvy
Art Director: Amera Lulu
Creative Director: Debra Fried
Created to promote Primrose Schools' unique style of early education.
Translated their technical curriculum practices into consumer-friendly descriptions.
Agency: Ogilvy
Art Director: Amera Lulu
Creative Director: Debra Fried
Brochure
